As Jacquin & Sons approached its 85th anniversary, this fourth-generation mechanical contractor needed a brand that could match its legacy. Ironside led a full Brand Roadmap to reposition the company—not just as a service provider, but as a market leader with unmatched scope, skill, and staying power.

We built a brand strategy rooted in the Ruler and Regular Guy archetypes, emphasizing authority without arrogance. Messaging focused on the company’s expansive capabilities, highly experienced team, and deep-rooted commitment to doing the job right. The voice is confident, capable, and clear—just like their work.

To celebrate the anniversary, Ironside also crafted messaging for a custom beer label (Legacy Lager), campaign materials, and employee-focused storytelling content that honored the past while building momentum for the future.