As Jacquin & Sons approached its 85th anniversary, this fourth-generation commercial builder needed a brand that could match its legacy. Ironside led a full Brand Roadmap to reposition the company—not just as a service provider, but as a market leader with unmatched scope, skill, and staying power.

In just 10 weeks, the brand and design teams worked together to develop brand identity, messaging and strategy. Identity included designs for logos, 85th anniversary logo, letterhead, signage, trucks, website and social media posts. Messaging focused on the company’s expansive capabilities, highly experienced team, and deep-rooted commitment to doing the job right. The voice and style is classic and confident—just like their work.

Their strategy is anchored in community-focused storytelling content that honors the past while building momentum for the future.