Since 2019, Ironside has proudly partnered with the American Cancer Society (ACS) to produce the emotional centerpiece of the annual Hope Gala: Denim & Diamonds event and corresponding print pieces. These honoree-driven video stories are shown just before the “Call to the Heart” donation moment, where they consistently spark generosity and deepen emotional connection to ACS’s mission. Each year, we collaborate with ACS leaders and honorees to craft stories that honor resilience, celebrate life, and elevate the role of cancer research. From initial scripting to final delivery, Ironside handles every step—on-location filming, editing, motion graphics, and sound design—ensuring each story lands with emotional clarity and cinematic polish.

Whether it’s Steve Rennick’s life-saving treatment thanks to ACS-funded research or Holly Wagoneer-Brown’s powerful journey through two cancer diagnoses while raising three children, each film has helped translate personal trials into collective action, directly impacting ACS’s fundraising results. From $120K raised in one night, to a staggering $1M+ raised throughout their campaign, Ironside has helped the American Cancer Society rally the community of Indian River County behind cancer research support. Our short documentary projects for the ACS have also been featured and awarded at the Vero Beach Film Festival reaching a broader audience in the community.