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Political Marketing By Ironside​

Ironside’s ability to build name recognition and share your message with relevant voters adds the momentum your campaign needs to perform at the ballot box.

Audience Segmentation to Maximize ROI

Let’s face it, in political marketing, not everyone is created equal. There are those who vote and those who don’t. By pinpointing the most relevant voters through their voting history and crafting a message that resonates with them, Ironside helps your campaign reach the voters you need across multiple marketing channels.

Ironside’s robust targeting capabilities allow you to segment your audience to share the messages that matter through traditional methods like direct mail and yard signs, but also through digital channels such as video advertising on connected TVs giving your audience a chance to form a connection with you and your values. 

Your Brand Matters

Launching a political campaign is much like creating a new business – perception is everything. Ironside’s expert team will help you craft a polished brand through logo, website, campaign collateral design, development of impactful messaging around campaign values and initiatives, and through engaging campaign videography to not only outline your viewpoints but to build brand advocates who support you both at and away from the ballot box.

Print & Direct Mail Know-How

Ironside offers a variety of political campaign in-house print options, including postcards, brochures, signs, stickers, and more. With digital, wide-format and offset production capabilities, working with Ironside allows you to have the materials you need when you need them. Our robust understanding of voter mailing lists and USPS’s rules and procedures around political mailings help your content arrive at critical points in the election cycle.

Reach the Right Audience

Addressable Digital Marketing

One of the biggest benefits Ironside offers to candidates and ballot initiatives is addressable digital marketing for political campaigns. These campaigns allow you to digitally target specific voters at a household level with messages relevant to their political needs. Think of this as direct mail for the web.

By reaching an existing address list with a +90% match rate or curating an address list by political affiliation or donor status to serve ads across mobile, desktop, tablet, and connected TV devices, your campaign is able to create segmented touchpoints building campaign recognition and familiarity among potential voters.

Addressable geofenced campaigns provide measurable results, allowing your campaign to see how many people clicked on a specific ad and how many converted into supporters or donors. Use this information to guide campaign strategy and optimize the ads for better performance.

Addressable Audience Curation

3,000+ variables including:

  • Residential or Commercial
  • Demographic
  • Financial
  • Interests
  • Automotive
  • Political
  • Purchases
  • Occupational

Address List

  • First-Party CRM
  • Third-Party List

Keyword Search and Keyword Contextual

  • Branded Keywords
  • Competitor Keywords
  • Intent Keywords
  • Interests Keywords
  • Product Keywords

Category Contextual

  • IAB Content

Geo-Fencing

  • Loyalty – Owned Locations
  • Competitor Locations
  • Proximity
  • Target Audience Locations

Event Targeting

  • Conferences
  • Entertainment Venues
  • Sporting Events
  • Audience- Rich Events

Conversion Zones

  • Owned Locations

Site Retargeting

  • Landing Page
  • Category Page
  • Product Page
  • Cart Abandonment
  • Loyalty Offers

Campaign Audience  Retargeting

PMP/Direct Deal/Allowlist

  • 1,000+ always-on deals
  • Allowlists

Facebook and Instagram

  • Managed Service
  • UI Integration

Google

  • YouTube
  • SEM

Social Extension

  • Social Display

Build a Following

Social media is a great way to connect with potential voters and increase the visibility of your campaign.  Ironside’s social media experts will work with you to bring your campaign’s mission to your existing and future supporters. Through carefully crafted targeted campaigns, we are able to dramatically increase engagement.

Ironside is well-versed in creating effective strategies on Twitter, Facebook, Instagram, and other platforms to share content relevant to your campaign.  We will work to build a personal connection between your campaign and the public through organic photos, reels, and stories as well as through paid advertisements including video ads and banner ads.

With Ironside’s professional team behind your social media marketing, your campaign will enjoy knowing its message is meeting voters on the platforms they use every day.

Dedicated & Confidential

At Ironside, we take great care to ensure no conflict of interest when working with opposing candidates. Dedicated program managers ensure that candidates’ strategies remain confidential. All work is done with the utmost integrity and objectivity. You can trust us to provide you with the best possible service while maintaining the highest levels of professionalism and ethics.